Mercedes-Benz Trucks approached with a very exciting project. They were creating a new special, limited edition Actros Truck, exclusive to the UK. However, the truck needed an identity – they weren’t sure what to call it. They had a few working titles but wanted to explore further options.
In stepped the creative team at Freestone.
At the time, we didn’t realise this project would touch upon so many of our skills and talents in its delivery. But in the end it included – Brand design, graphic design, copywriting, photography, film story boarding and film production, CGI and even the commissioning of a replica model truck in matching livery to name but a few.
See if you can spot one out on the roads!
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