To launch the new SEAT Tarraco to a key B2B audience, SEAT FOR BUSINESS needed a marketing solution powerful enough to cut through the digital noise.
Freestone Creative delivered a targeted direct mail campaign designed specifically for UK Fleet Managers. We designed and produced a premium printed brochure showcasing model benefits alongside a vital Total Cost of Ownership (TCO) comparison table—critical data for this audience.
To maximise engagement, we included a tipped-in postcard offering free Bluetooth headphones as a high-value incentive. This tactile, data-driven print marketing strategy was a huge success, driving significant lead generation and effectively launching the Tarraco to the UK’s business community.
