To launch the new Tarraco to a key business audience, SEAT FOR BUSINESS wanted a marketing solution that would stand out from the digital noise. Freestone delivered a targeted direct mail campaign to UK Fleet Managers, featuring a premium brochure with model benefits and a vital Total Cost of Ownership comparison table. A tipped-in postcard offered free Bluetooth headphones to drive lead generation. The tactile, data-driven campaign was a huge success, effectively launching the Tarraco to the UK’s business community.
