To announce the most driver-focused Vantage in 74 years, Aston Martin required a direct mail piece that embodied pure performance. Our solution, built around the ‘THRILL.DRIVEN.’ concept, was a tactile slip wallet revealing a four-page leaflet. The copy was crafted to evoke raw emotion, serving as a powerful invitation for customers to visit the Aston Martin website and immerse themselves in the full Vantage experience.
