To celebrate 60 years of the iconic right-hand drive Transporter in the UK, Volkswagen Commercial Vehicles tasked Freestone with creating a memorable gift pack to generate PR among key UK journalists. We designed and produced the entire ‘Happy Birthday’ pack, presenting it in a bespoke box. Inside, recipients discovered a 62-page hardback book detailing the vehicle’s rich history, a tin of biscuits custom-iced with Transporter vans, and a branded USB stick loaded with historical images and information. This project was a complete creative solution, successfully engaging a key audience to celebrate a milestone for a legendary vehicle.
