Volkswagen Group needed a clear brand identity for ‘OneMobility’, their new retailer initiative for providing warranty replacement vehicles. Freestone was tasked with the brand development, from creating the brand signature and ‘goDrive’ strapline. To bring the brand to life, we also established the visual ‘look and feel’, demonstrating its application across key touchpoints like posters, pop-up displays, and branded merchandise. The final identity communicates key benefits to retailers—from streamlined efficiency to elevated customer satisfaction—all designed to put the customer back in the driver’s seat.
