When Mercedes-Benz Trucks took over Millbrook Proving Ground for their ‘Road Efficiency Live’ event, they needed a cohesive visual identity to match their latest innovations in safety and electrification. Freestone Creative was entrusted with the complete visual experience, tasked to design, artwork, and manage the installation of graphics for the entire site.
We transformed the vast venue into an immersive branded environment. Our deliverables included high-impact outdoor signage, wayfinding, and detailed indoor exhibition displays. By managing the entire on-site fit-out, we ensured a seamless visual narrative that allowed industry professionals to experience the market-leading technology firsthand.
