Following our successful brand and website launch for their ROOST line, we were invited to help shape a pivotal new chapter for the company. This comprehensive project began with a strategic brand refresh and identity evolution, guiding their transition from Bird Bros. to Bird Brothers—a name that better reflects their heritage and stature.
Our team’s goal was to bring this evolved brand to life through a new corporate website design. We crafted a digital platform built on powerful brand storytelling, designed to share their complete story—from their 1960s farming roots to their forward-thinking commitment to welfare.
A key feature of the web design is its promotion of their ‘Vision 2028’, a bold programme to stop producing colony eggs. The site clearly communicates their full family of brands (ROOST, ROAM, etc.) and uses a custom animation to show their ‘Coop to Cup’ process, positioning Bird Brothers as a modern, progressive leader in the UK farming industry.
