To mark the arrival of the Year of the Dragon, Aston Martin commissioned Freestone Creative to design a Signature Publication for their exclusive ‘Dragon 88’ limited edition series. This luxury print design project required high-end prestige and deep cultural resonance for the Chinese market marketing.
We created a striking, high-gloss black bespoke folder adorned with a gold-line dragon illustration. The large-format brochure inside mirrored the theme with a red cover and gold dragon motif, meticulously bound with genuine gold thread stitching. This attention to detail ensured the physical asset—reflecting the cars’ 24-carat gold-plated badges—was a tactile symbol of craftsmanship and exclusivity.
Our bespoke print solutions successfully translated the vehicle’s unique detailing into a premium physical touchpoint. By integrating the highly symbolic dragon illustration and prized colour palette, we delivered a powerful, culturally appropriate invitation to Aston Martin’s VIP customers, celebrating the icon’s history and its future in the Chinese market.
