SEAT Fleet Direct Mail

Freestone was briefed to develop an effective campaign from SEAT Fleet, aimed at starting dialogue with prospects — Fleet Decision Makers of companies with 25+ fleet vehicles.

The ‘Innovative Technology’ DM campaign developed to strict brand guidelines, communicated in a clear and concise manner the product and financial benefits of new SEAT models to both Fleet Decision Makers and their company car drivers; encouraging them to sign up for sales appointments and free 4-Day Test Drives.

The pack also included a Bluetooth® smart speaker linked to the creative, causing a ripple effect within the recipient’s office and breaking the ice for phone follow-up.