Porsche Cayenne Guinness World Record Attempt

Having completed a successful Guinness World Record Attempt, Porsche attracted some very complimentary press coverage from traditional and online channels. The challenge that followed was to produce a brochure that could be utilised by the Porsche Dealer network enabling customers to read about the successful record attempt. We decided the most effective solution would be to design a coffee table book featuring the press quotes telling the story from start to finish.