Mercedes-Benz Direct mail campaign

Working with the Mercedes-Benz Financial Services CRM team and the Daimler Insurance team our brief was to provide full creative,  plus mailing and production support to create an engaging direct mail pack. The objective is to encourage previous customers to request a motor insurance quote from Mercedes-Benz Motor Insurance. We also ensured a seamless production process from print to mail out. The direct mail is also mirrored by an eDM campaign and both achieve response rates way above the industry average.