Lotus Art Direction for Elise and Exige

Freestone received a brief from Lotus to tender for the new Elise and Exige brochures. To include all new studio and location photography, art direction and brochure design. Having won the pitch with our concept for shooting the vehicles in Portugal which tied into our previous Europa brochure, we set about planning the shoot to include, initial recce, all transport for the cars and accommodation for the crew. All the shots including position/angles were visualised before we set off for Lisbon.