Hotel La Tour Brand identity

A strong brand identity reinforces and reminds customers of the brand they are experiencing; enhancing the experience aesthetically, and ensuring recognition and placement of the brand. Freestone developed a complete rebrand for Hotel La Tour, including new logo, colour palette, imagery and layouts — applying this ‘philosophy’ with standout and consistency across the Hotel La Tour exterior, interior and marketing materials. The creative approach and execution elevated the look and feel to a 5-star experience with aspirations of attracting customers to experience the most luxurious hotel in the city of Birmingham.