B&O Beosound – Direct Mail Campaigns

Freestone were briefed to create a tactical campaign to promote the new Beosound range of speakers and sound systems. Encouraging customers to trade in the old systems for a substantial discount on the new B&O systems. We managed the creative as well as the print and distribution to the UK, France, Belgium and Holland. Based on the success of this there was an additional campaign to promote the new range of BeoVision televisions.