From the outset it was abundantly clear to everyone involved that the previous incarnation of BHW’s website was outdated in terms of function as well as appearance. A sprawling navigation and lack of a discernible customer journey was the direct result of the old website being built on a rigid template system that didn’t flex to the needs of the business.
To solve this we chose to build the new website on the back of WordPress which addressed the clients’ requirement to have a website that was not only built on a recognisable and widely supported CMS and also gave them the control they badly needed so that they could easily manage the website after launch.
Suffice to say it was a long journey for all of us and fair play to the client who put in a massive shift to address operational issues that affected not only their business online but how they would manage their business ongoing.
So how did the client feel about their new website on launch day?
“We think it looks absolutely fantastic. No wonder it all took a while to design. Lots of information, without being over-wordy, and so easy to navigate to find the categories, specific products and market sectors. Has a really up-to-date look about it, and knocks the competition into a cocked hat for design. Really congratulate you and Freestone for producing a great website.”
It’s quotes like these that make all the hard work worthwhile…