How cool is this. Voted coolest brand, long term client Aston Martin – first (again) just ‘pipping Apple’ no pun intended. Harley-Davidson romped in at third position – again a client. fourth on the list Rolex, fifth on the list and new to our client list Bang & Olufsen. Needless to say we are very proud. Link to BBC news site.
Stephen Cheliotis, chairman of the Cool Brands Expert Council, said: “Cool is subjective and personal. But being identified as a Cool Brand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own.
“Votes are based on a wide criteria of factors but these brands are clearly delivering cool in the eyes of consumers and influencers alike,” he said.
The survey was voted on by 2,000 people from a shortlist compiled by a panel of experts.