The Children’s Society – The Good Childhood Conversation

The Good Childhood Inquiry, commissioned by The Children’s Society, was launched in September 2006. As the UK’s first independent national inquiry into childhood its aims were to renew society’s understanding of modern childhood and to inform, improve and inspire all relationships with children.
Following the Inquiry, a summary report was launched in February 2009. Freestone creative was enlisted to support the fantastic work which had taken place and work closely with the team to deliver a creative platform enabling the Charity to enlist the help of community leaders through Church-led meetings.
Through these meetings the ‘Conversation’ project becomes a vehicle by which the Charity aims to provoke a positive shift in attitudes towards children and young people. Freestone creative is proud to have been tasked with this challenging brief and has worked tirelessly to create a bold and provocative visual identity that not only aligns with the huge importance of the project but also engages with, and elicits a response from, its audiences whilst sitting clearly within strict brand guidelines. The project is ongoing but the flexible nature of the visual identity allows for future permutations of themes to suit an expanding and continually‑developing campaign. Watch this space for more information!