Polaroid Two Instant Digital Camera European Launch

Freestone creative was delighted to help design and produce a range of key materials to support the Polaroid Two’s European launch event in Paris. In the first instance freestone creative was part of the team responsible for naming the product for European markets following the decision to move away from the naming policy and creative direction adopted by the U.S. market. As such, freestone creative was given the task of creating the product’s brand identity, logo, and full design of pan-European retail packaging including photographic shoots, translations, design and artwork.
The much‑loved and iconic Polaroid instant camera, known the world over for its fun and instant images at the push of a button, is back with a 21st Century twist! The new Polaroid Two Instant Digital Camera incorporates revolutionary ZINKTM inkless printing technology. Following the successful launch of the Polaroid PoGo Instant Mobile Printer in 2008, the new digital camera not only captures images but allows the user to print shots instantly, in all their full-colour glory, onto 2×3″ sticky-back prints.

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