When the iconic VW Transporter celebrated its 60th Birthday – VW rightly wanted to shout about it in the press. What better way to do this than appeal to the journalists mind, heart and, of course, their tastebuds.
A bespoke box was sent out to over 50 journalists containing: a hardcover book, researched in partnership with motoring journalist Julian Rendell, detailing with the complete history of the transporter (for the mind); a USB stick containing beautiful imagery of the Transporter through the years (for the heart), and; a bespoke tin containing some delicious hand-decorated VW Transporter cookies (for the tastebuds).
All were gratefully received and consumed!
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