Goodwood Festival of Speed 2010

Another fantastic year with Mercedes-Benz at the Goodwood Festival of Speed. A four month development and production project ended on 1st July with the opening of the Festival. Over 70 individual graphical panels were designed to create a continuos customer journey and brand experience throughout the stand. This included product (including smart), motorsport, collection, environment, classic, history and the launch of the new face lifted CL-Class. All panels were fitted to stand off the walls (to a precise plan) to give a floating effect. A team of four spent three days fitting the graphics and vinyls on site (in very hot weather)!!!!