This year the structure covered a 1225m2 area with 65 meters of interior wall space and 45 meters of external glass to be covered with creative design – a total of 110 meters!
The designs ranged from backdrops for the new Stirling Moss SLR, an area devoted to the E-Class Saloon and Coupe – the newest models in the Mercedes-Benz range, a celebration of Mercedes-Benz in F1 and even a quirky graphic on the new smart fortwo cdi, depicting the amount of miles it can do in between filling stations!!!!
Other graphical elements included literature, vehicle specification panels and interior POS to be used throughout the stand and in the nearby hospitality suite.
The project ran for 4 months in developing the creative work which culminated at the event on 3rd-5th July.