As part of an ongoing effort, freestone are proud to announce that the BSI have awarded the ISO 14001:2004 certification for the provision of design and marketing services, including digital asset management, electronic direct mail and web content management.
Being involved in a highly consumer-driven industry, it can become quite easy to ignore the impact (our own activities have) our services have on the environment. But, in part, we are responsible for the waste produced by the services we offer.
In an effort to reduce our impact, we’ve been working towards our ISO 14001:2004 certification, systematically looking at the things that we can improve, both now and in the future. So far, we’ve looked at our day-to-day habits which we have tweaked so that, in house, we throw away less and recycle more. And our certification means that from now on we at freestone will look to implement this ethos into other areas of our business, to continually review and improve our working practice.
OK, so we’re not leading a revolution, but it’s a start, and it’s great to know that our consumption-conscious outlook now has a measurable impact.
But our efforts won’t stop here; the ISO certification is all about improving year-on-year, which is why the process is part of a larger commitment. We’ve produced an Environmental Policy statement (you can read it here) and, in turn, we feel our clients and their consumers will become part of this bigger picture as our creative thinking and commitment is applied to not only the day-to-day running of freestone’s activities, but also to the solutions we produce and the materials we use.
With the increasing pressure for business to implement environmental and cost-efficient practices, it’s refreshing to think that freestone’s contributions will not only improve our own practice, but will also benefit our clients ongoing efforts and responsibilities.
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