Organisation charts in a digital age

At the beginning of the summer, one of our long standing clients in Milton Keynes contacted us with a brief. They wanted to help their 600+ colleagues understand how all the departments within their business connected with each other. In a complex business world, where individuals can become engrossed in their own micro world, it was not always obvious what vital role each department plays in the continuing success of their business.

The client had the idea but didn’t know the best execution. They didn’t want yet another printed organisational chart that would be filed away, Continue reading

Actros1 one name many parts

Mercedes-Benz Truck approached us about a year ago with a very exciting project. They were creating a new special limited edition Actros Truck, exclusive to the UK. However, they were looking for an identity – they were not sure what to call it. They had a few working titles but wanted to explore other options.

In stepped the creative team at Freestone.

At the time, the Freestone Creative team didn’t realise they would touch upon many of its skills and talents in the execution of the project. Brand design, graphic design, Continue reading

Sponsored bike ride… well sort of

I recently got talked into participating in a world-wide ‘sponsored motorcycle ride’ on the basis that obviously it’s a good cause (but then aren’t they all). It’s no secret, I quite like motorcycles and have been known to don a little bit of tweed (not often – honest!)…  but that’s OK because it happens to be the set dress code for the event, so all in all, actually ‘on paper’ it’s an almost perfect fit (unlike the tweed suit that l will be wearing on the day).

So what’s it all about then? In brief – it’s a world-wide sponsored Continue reading

…one of those show biz pregnant pauses

followed by the winner is… (insert lengthy awkward pause)… ‘Freestone Creative’, yay!
…Unaccustomed as I am, I’d like to thank my Mother, my auntie Mary… joking aside we’re actually really over the moon here. I think at this stage I must point out that to make sense of this post you might have to read the previous post (and the winner is La La Land). But in a nutshell Freestone Creative were nominated and ‘won’ an industry award for advertising.
Each year the recommended agency register download their ratings to identify which agencies are the highest-rated by their clients, and recognise Continue reading

the Nominations are…. La La land…

Most people can remember the moment Faye Dunaway and Warren Beatty incorrectly named La La Land as the winner of best picture in the Oscars feb 2017, it was a slightly uncomfortable moment to say the least – the audience looked on with absolute disbelief as did the cast and crew of La La Land, the stage fell into disarray Warren Beatty retook the mic and ad-libbed an excuse/explanation … as with all these things people are less likely to remember the rightful winner… (Moonlight)

Apparently death threats followed and some poor back stage people managed to get themselves nominated as official scape goats and Continue reading