If you’re not familiar with the RAR ‘accreditation’ this is the best way to describe it:
- RAR+ stands for the Recommended Agencies Register.
- They are a directory of qualified and approved creative agencies.
- To become ‘approved or accredited’ the agency needs to prove expertise in a number of relevant industry disciplines.
These ‘discipline ratings’ cannot be influenced – they ask the agencies’ clients to qualify and rate them in each claimed expertise area. RAR then work out your rating, based on the average scores from your clients. Continue reading