.…of course in America it would be regarded as “regular” size. But our latest creation can surely only be described as a monster single outdoor graphic panel at 22 metres long by over 4 metres tall. This vast panel is just one element of a project for the ongoing Aston Martin Centenary celebrations. It all sounds simple enough but when you consider that this is just under 100 sq m of fabric – that’s enough sail area to push along, at speed, a very sizeable 44ft ocean-going sailing yacht (just under 10 tons) – Needless to say, it was no time to scrimp on the fixings… Seriously Continue reading
Although I haven’t got any stats I believe all marketeers acknowledge and appreciate the value of a great photograph when they see one – as they say, “a picture can say a thousand words”. Fair to say in most cases ‘we’ need the picture to sell a dream, product or service. In effect, we need to stir the emotions. For example and to state the obvious, not many people actually ‘need’ an Aston Martin, as clearly almost all of us just need to get from ‘A to B’.
But it has to be said, most people possibly ‘desire’ one. Great photography can help trigger or fuel the desire to own one. Probably not so well known Continue reading